MaSU (Keisuke Masuo)
Founder & CEO, FOMUS
Founder & CEO of FOMUS — a cultural IP company expanding from traditional Japanese craft into luxury products, architectural spaces, and IP & media development.
Reinterpreting the 1,300-year-old "Masu" as a modern luxury product, while applying its construction to architectural and spatial design. Through the fantasy IP "KUKU" and a professional production studio, Masuo expands Japanese cultural assets into global markets. Driven by a four-layer structure of PRODUCT × SPACE × IP × COMMUNITY, he is building a scalable cultural brand originating from Japan.
Creating content featuring the traditional Japanese craft "Masu" and sharing it with the world.
Fantasy Storytelling IP
Professional Production
FOMUS currently operates across four business portfolios.
Reinterpreting the traditional Japanese craft "Masu" for the modern luxury market. Driving high value-add, exclusivity, and brand asset formation.
Masu is a traditional Japanese wooden box originally used to measure rice, with over 1,300 years of history. FOMUS applies a proprietary coating technology that enables waterproof and heat-resistant functionality, transforming this cultural artifact into a modern luxury product.
Spatial design and architectural decoration using wooden modules derived from Masu construction. Targeting large-scale B2B projects with global expansion including the Middle East market.
Original IP development centered on the fantasy project "KUKU", alongside AI-powered video and brand content production through FOMUS CREATIVE STUDIO. Building long-term IP assets for animation, publishing, and licensing while serving external commissions.
